About Us

ARTriculate was founded to specifically guide creative students in their application to study art in college and in most cases receive a BFA. While there are a multitude of advisers for applicants to traditional colleges and universities, there are few admissions counselors specifically focused on art schools to help navigate the more complicated process of creating a portfolio and applying for scholarships. ARTriculate is a niche admissions counseling service focused just on the art student.


Florence Lehr founded ARTriculate to help young artists find and gain admission to their best possible school. Growing up in NYC in a family of art dealers and artists gave Florence an appreciation for the arts that led her to study Art History at Haverford College. She then spent over 20 years in the consulting world, primarily working for Wellness Corporate Solutions in different leadership roles, including VP of Enterprise Quality for Logistics and Health Informatics, Director of Operations for Recruitment and Logistics, and Director of Finance. Florence’s most recent work was in helping startups grow their business practices into lasting and viable companies.  Florence’s unique combination of business acumen coupled with her knowledge and appreciation of art are the foundation of ARTriculate.

Florence is an active volunteer in our community, acting as past treasurer for the board of directors of both Girls on the Run DC and Cabin John Gardens, and as the current secretary of the board of directors of the Potomac Whitewater Racing Club.

Heather H. Lucas has over a decade of experience working in public and private educational settings throughout Montgomery County as a speech-language pathologist, teacher, coach, and parent educator, Heather has taught nearly every age and subject, has written and evaluated educational testing reports for students with special learning needs, and has participated in the IEP process to determine and implement appropriate learning accommodations for a variety of needs. She is very active in the DC young adult theater scene as a parent and volunteer, and also co-directed theater productions with oral deaf students in Richmond, VA and at the Kennedy Center Family Theater. Heather draws on her extensive experience working with teens and parents to help young visual and performing artists determine and achieve admission to the best programs to ensure they step confidently into their future.

Heather holds a bachelor's degree in Rhetoric from University of California, Berkeley and a master's in Speech and Hearing Sciences from University of Maryland, College Park. She graduated cum laude from Phillips Academy Andover and is the vice president of the Advisory Committee for the Robert S. Peabody Institute of Archeology.

MattBuck Matt Buck is an ideal Art School Admissions Consultant. He attended Interlochen Arts Academy for high school and Maryland Institute College of Art (MICA), BFA '02. He then served as Assistant Director for Admissions at the Cleveland Institute of Art and the Corcoran College of Art and Design. These experiences give him the knowledge needed to guide creative young people and their families through the entire application process. He recognizes that there are very talented students looking to apply to art school who need guidance creating a portfolios and preparing it for review, knowing which school is the best fit for them, and how to secure available scholarship money.
Walid Chaya's background includes all facets of performing arts both stage and film both front and behind the scenes. He has directed and acted in dozens of performances and is the founder of Moonlit Wings, a production company and camp for emerging performing artists. He graduated from Virginia Commonwealth University, School of the Arts, with a BFA in Theatre, Magna Cum Laude Honors and is an Associate Member of the Stage Directors Choreographers Society. Read Walid's full biography and accomplishments here.


ARTriculate organizes the admissions process, so students can focus on
preparing their application for success.


Our mission is to help you Pursue your Creative Passion.

Read about our services to learn how we can work with you.